Participation in the training organized by the International Trade Centre helped us to systematize our existing knowledge on wholesale technologies – Valerii Rodin, owner, commercial director, TM VD ONE
A menswear brand VD ONE belongs to our company founded in 2000. We sell our products abroad through our own and partner stores in Poland, Georgia, Armenia, Azerbaijan. Besides, we produce sewn and knitted garments for both Ukrainian and foreign brands in our two factories.
Participation in the training on wholesale technologies, organized by International Trade Centre in cooperation with the “Ukrlegprom” association, helped us to structure our knowledge on the construction of wholesaling.
Such training sessions are useful not only for the unique experience that the lecturer shares with participants or for the amount of concise knowledge. Mostly, it is important to understand how to apply gained knowledge at the enterprise. Although I didn’t participate in the consultations, I’d like to highlight the speaker’s pro-persona approach to the participating companies.
In accordance with the different kinds of products, each of us received valuable customized insights . A specialist with multi-year experience in different countries shared with us the unique expertise in searching customers and sales channels. We discussed the choice of the niche and products we want to work with, assessed the potential effectiveness of such sales. It was interesting to find out which periods of time are suitable for discounts and which are not.
For us, information on how price can vary considering rests, and when to check those rests, is very handy. The speaker’s position on wholesale and retail pricing bases on personal observations and this creates an alternative to what we knew before.
Due to the gained recommendations, we have changed the approach to retail, wholesale, and e-commerce prices. We have also adjusted our pricing policy for the current spring season and reviewed our franchise partners.
In addition to pricing and sales systems, we are also interested in stimulating sales managers. We are preparing to discuss this topic in the continuation of our studies.
Thanks to the training, I also visited T-Style LLC (TM Goldi) production based on the Rivne linen factory, where the training took place. I used to visit this production five years ago. Then I met company representatives at international exhibitions and recently could evaluate the tremendous company progress in terms of equipment, development, and working process organization. Even the fact the producers met, were able to communicate, exchange relevant information, as well as establish relationships for further professional communication, should be considered as undoubted achievements of this training.
I am very pleased with the training provided by the International Trade Centre, its information delivery and exceptional professionalism of the speaker, – Inna Chyzhyk, director and owner of the apparel сompany, ТМ ITADREAM.
We produce tablecloths, clothing and other textile products for restaurateurs on an ongoing basis. The “ITADREAM” trademark belongs to us. With online sales, we have started exporting our products to three European countries. Now, unfortunately, an objective break in this activity has occurred. We work only in the country – we produce face masks for doctors and ordinary citizens.
Currently, we are working on changes to our export strategy due to the global situation. Changes are also required to implement data obtained during wholesale training organized by International Trade Centre in cooperation with the “Ukrlegprom” association in the premises of “T-Style LLC” (TM Goldi) factory in Rivne.
I truly liked this training and the previous one, in merchandising, held in Lutsk. It was a pleasure not only to make sure that the company was moving the right way, but also to acquire new knowledge. Furthermore, I am very pleased with the recent study within the “Eastern Partnership: Ready to Trade – an EU4Business initiative” project, its information delivery and exceptional professionalism of the speaker. This is how it goes, when you enjoy listening and want to learn more.
The individual approach to the training participants made me realized that the marketing in our company is not bad, and the assortment is well presented, though we should work on online sales on Instagram and the website. I also got tips on what companies to look at to level up with them. We analyze the practices of companies operating in America and Italy. Italian restaurateurs are very demanding about color and product range, so we have a lot to learn, as well as the right way to move.
In my opinion, the wholesale topic general study should be more detailed with time to practice on companies’ range included. I would love to return to such a study in a while.
As well, I have never come across such proper information delivery on how to calculate the number of sale products with no rests left and production run wasted. A very few qualified speakers are capable of providing such training in the field of light industry, in particular. What struck me the most was the inspiration that completed the necessary knowledge providing. It was not only useful but motivating as well. Next time I would like to take part in individual consultations as well.
The training was held within the framework of the ITC “Eastern Partnership: Ready to Trade – an EU4Business initiative” project, aimed at enhancing the competitiveness of small and medium-sized apparel enterprises and supporting their access to the European markets’. As part of the EU4Business initiative, the project is funded by the European Union.